LabAspire - California Department of Health/University of California

The state of California's 38 public health laboratories are the state’s main line of defense in the surveillance and testing of infectious diseases and bioterrorism. Many of the current laboratory directors will be retiring in the near future and there is not an adequate pipeline of candidates to fill this critical role.

Through a collaboration of the Department of Public Health and the University of California an outreach program was established to encourage students and professionals to pursue a career in the public health labs. Greenhouse Marketing and Design was retained to develop a name (LabAspire) and identity for the program, as well as design demographically-targeted brochures, posters, spec sheets, newsletters and trade show materials to support the outreach team. An alliance was formed with Strata Marketing Group to manage the content and copy for all marketing applications. To develop content, Strata conducted interviews of scientists, microbiologists, educators and lab directors statewide, obtaining approval from the scientific committee, CDPH staff and program directors.

Make-A-Wish Foundation of Greater Los Angeles

The Make-A-Wish Foundation of Greater Los Angeles retained the services of Digital Deployment, Fuel Creative Group, and Strata Marketing Group for a roll-out of the new WishLA.org. Site visitors have reported that the site is easier to navigate, more accessible, and more vibrant. There's a content management system that allows a variety of people to manage content including text, images, video, etc.

Built with “open-source” technology, the entire site now belongs to the foundation. They've experienced a reduction of ongoing website costs by 85%, totally eliminating software costs, subscription fees and any dependency on outside consultants.

Strata partners with Digital Deployment on award-winning website for WEAVE, Inc.

The website created by Digital Deployment for WEAVE, Inc. won the top award in the website category during the Sacramento Public Relations Association’s Cappie Awards, beating out two of the area's top PR firms in the process. Carsen Anthonisen of Strata Marketing Group was retained for project management, facilitating the 17-person brainstorming team and managing the project to completion in partnership with team lead Mac Clemmens of Digital Deployment.

Julie Seewald Bornhoeft, Director of Development for WEAVE, Inc. said, "Before I met Mac and Carsen I thought this would be an excruciating process... but it ended up being one of the most satisfying and rewarding of my career."